Exploring values/ideologies of different music magazines

For this part of the blog i have studied two magazines on their websites to find the values and ideologies for them both. Firstly in NME i have compiled a list to show this:

• indie
• values history music
• new media technology like NME radio, NME tv this is like the cutting edge of technology.
• non-mainstream music
• annalysing music
• fun,outgoing
• wider interests like music, film, tv,
• merchandise-clothes,cd's, posters
• it is professional and business like where you can download tracks
• political views and interests.For example "David Cameron liking The Smiths".
• Social networks like twitter, facebook, myspace.
• IPC Media is used

http://www.nme.com/

Finally i looked at Smash Hits magazine and studied the values and ideological views of the magazine.

• pop
• it values modern music
• links to a teenage lifesyle with the clothes, music and other magazine websites.
• mainstream music
• music videos
• music charts
• teenage design
• new media technology with Smash Hits tv and Smash Hits radio
• It is also aimed at a female and male audience but feels more feminine because of the colour scheme
• fun
• not political

http://www.smashhits.net/